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Glossary · Tourism Diplomacy

Tourism Diplomacy

State and diplomatic activity that uses visitor exchange, destination promotion and tourism cooperation to deepen external relationships and national familiarity.

Term type · Established practiceClustersNarrative, Trust & InfluenceTypes of Diplomacy
Context

Tourism promotion alone is not necessarily diplomacy; it becomes diplomatically relevant when part of organized bilateral or public-diplomacy engagement.

Why it matters for foreign affairs

Visa access, reputational shifts, cultural exchange and economic interests meet in this form of engagement.

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